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MAY.2015  When intelligence varies, it helps groups of people to learn faster!
JANUARY.2015  It is fashionable to believe in performance indicators. This belief becomes superstition if you stop using your head.
DECEMBER.2014  There is a reason why New Year's resolutions are more unreliable than election promises. But there is a cure.
DECEMBER.2014  Merry Christmas – and a Happy New Year! Do you dare to hope for it?
OCTOBER.2014  Is it advisable to submit your CV on pastel colored paper? Or to design a "creative" CV to stand out from other applicants?
SEPTEMBER.2014  When it is not enough to portion out money in a sufficiently clever way to achieve competitive motivation, how can we find other ways to increase the stakes?
SEPTEMBER.2014  The use of "we," "you" and "them" puts leaders in perspective. The belief in "us" – the community, businesses and institutions – is our social capital.
SEPTEMBER.2014  The willingness to renew leadership is limited by the notion of the "best" form of leadership. One must experiment leadership with a supporting corporate culture.
AUGUST.2014  Management developers and students should take an interest in and attach importance to the concept of "mindsets” – mental attitudes.
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FBK TV
ABOUT
About FBK
Fudan Business Knowledge (FBK) was created by Business Knowledge Development and Communication Center, which is affiliated with Fudan University School of Management, and is a media platform for dissemination and sharing of business knowledge.
Guided by its vision that “Mindset Builds Future” and backed by the solid academic foundation of Fudan University, FBK is dedicated to sharing current business topics, academic research from home and abroad with business celebrities and the public, and exploring sources of innovation for China’s local businesses.
FBK products include FBKonline (bk.fudan.edu.cn) in Chinese and English languages, iFBK, FBK TV and related publications. iFBK is available on android and iPhone/iPad applications, weibo and weixin, and enables readers to customize the content for reading on their mobile applications.
About KDCC
Business Knowledge Development and Communication Center (KDCC) was created in 2010 as a subsidiary of Fudan University School of Management to produce and broadcast innovative business knowledge products.
It serves as a bridge between the School, enterprises and the society through its publications and multiple platforms, to promote the combination of management theories with management practices and build a source of lifelong learning for the public. It shares the following resources:
FBK: a virtual business school that offers e-learning for anytime at any place;
Case research and development: the development of local business cases in China and the exchange of case services between the School and overseas peers, which are expected to offer practical guidance for the growing Chinese firms and overseas firms in Chinese market.
Academic Steering Committee for FBK:
Professor Qiuzhi XUE, Associate Dean, Department of Business Administration. His general management interests are focused on the management of international business and on the strategic and organizational challenges confronting managers in multinational corporations. He maintains ongoing research interests in the organization and management of multinational enterprise, particularly in transforming of big companies in global network economy and in marketing behavior of multinational corporations in China. He also has great interest in the cross-border subjects of management, economics and sociology.
Professor Qingyun JIANG, Chair of Department of Marketing. His research interests are marketing channel, B2B marketing, marketing theory, marketing strategy of China's enterprise, corporate strategy.
Professor Qiying HU, Department of Management Science. His research interests are supply chain management and revenue management, auction and online auction, dynamic decision making and control, portfolio and risk management.
Associate Professor Li XU, Department of Finance. Her research interests are corporate finance, financial markets, financial institutions.
 Associate Professor Pei SUN, Department of Industrial Economics. His research interests are corporate governance, industrial organization, industrial policy, strategic management.
KDCC Team Members
Executive Director: Baoping YU

Editorial Director: Bonnie WANG

Content Editors: Peggy PAN
Sunnie HUANG

Video Editor: Xinjie YAO

Case Researcher: Yangbo CHEN
Huaying YANG

New Media and Marketing Director: Elsa CHEN

Visual Art: Yun DAI

Administration: Xiaonan MA

Links to FBK:
Official website: http://www.bk.fudan.edu.cn
FBK on Sina Weibo: http://weibo.com/fudankdcc
FBK on Tencent Weibo http://t.qq.com/kdcc_fudan
FBK’s ID on Weixin: BKfudan
FBK’s APP download addresses:
https://itunes.apple.com/cn/app/fu-dan-shang-ye-zhi-shi/id514578620?mt=8
http://myknowledge.fdsm.fudan.edu.cn/fdsm/help/introduction.html
CONTACT
Editorial Dept.
Room 615, Li Dasan Building, No.670 Guoshun Road, Yangpu District, Shanghai.
Tel: 8621-25011384
Case Center
Tel: 8621-25011385.
Email:caseinst@fudan.edu.cn
Users Service
Tel: 8621-25011381.
Email:bk@fudan.edu.cn
Marketing& Cooperation
Tel: 8621-20511387.
Email:bk@fudan.edu.cn
PARTNER
PARTNER
Fudan Business Knowledge is an affiliate of the School of Management, Fudan University for disseminating business knowledge and exchanging management practices among academicians, professionals and entrepreneurs at home and abroad. By logging on our website BKonline, the virtual knowledge community, or installing our mobile application, you can acquire new knowledge, keep abreast of the latest research findings and current affairs in the business world, or interact with specialists and counterparts in your field. Knowledge Powers Future!
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The copyright of the content (of all kinds, including articles, questions and related answers) which is published at the online community or any opinion release section on businessknowledge.fudan.edu.cn is owned by publishers themselves. Any act of copying, disseminating or broadcasting the above-mentioned content is not allowed for any purpose without publishers' prior permission.
businessknowledge.fudan.edu.cn does not allow its users to publish on the website any content of which they don't own the copyright, for any act of copyright infringement is not permitted by the website.
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