It is fashionable to believe in performance indicators. This belief becomes superstition if you stop using your head.
When it is not enough to portion out money in a sufficiently clever way to achieve competitive motivation, how can we find other ways to increase the stakes?
Founder of Qunar.com, China’s largest travel internet company which debuted on Nasdaq in November 2013, pinpoints the role of creativity in connecting with capital and seeking next business opportunity in China.
The latest China SMEs Growth Index Report uncovers the growth space of female entrepreneurs, their educational status, geographic and industrial distribution, political competence, etc.
Fudan Business Knowledge (FBK) was created by Business Knowledge Development and Communication Center, which is affiliated with Fudan University School of Management, and is a media platform for dissemination and sharing of business knowledge.
Guided by its vision that “Mindset Builds Future” and backed by the solid academic foundation of Fudan University, FBK is dedicated to sharing current business topics, academic research from home and abroad with business celebrities and the public, and exploring sources of innovation for China’s local businesses.
FBK products include FBKonline (bk.fudan.edu.cn) in Chinese and English languages, iFBK, FBK TV and related publications. iFBK is available on android and iPhone/iPad applications, weibo and weixin, and enables readers to customize the content for reading on their mobile applications.
Business Knowledge Development and Communication Center (KDCC) was created in 2010 as a subsidiary of Fudan University School of Management to produce and broadcast innovative business knowledge products.
It serves as a bridge between the School, enterprises and the society through its publications and multiple platforms, to promote the combination of management theories with management practices and build a source of lifelong learning for the public. It shares the following resources:
FBK: a virtual business school that offers e-learning for anytime at any place;
Case research and development: the development of local business cases in China and the exchange of case services between the School and overseas peers, which are expected to offer practical guidance for the growing Chinese firms and overseas firms in Chinese market.
Academic Steering Committee for FBK:
Professor Qiuzhi XUE, Associate Dean, Department of Business Administration. His general management interests are focused on the management of international business and on the strategic and organizational challenges confronting managers in multinational corporations. He maintains ongoing research interests in the organization and management of multinational enterprise, particularly in transforming of big companies in global network economy and in marketing behavior of multinational corporations in China. He also has great interest in the cross-border subjects of management, economics and sociology.
Professor Qingyun JIANG, Chair of Department of Marketing. His research interests are marketing channel, B2B marketing, marketing theory, marketing strategy of China's enterprise, corporate strategy.
Professor Qiying HU, Department of Management Science. His research interests are supply chain management and revenue management, auction and online auction, dynamic decision making and control, portfolio and risk management.
Associate Professor Li XU, Department of Finance. Her research interests are corporate finance, financial markets, financial institutions.
Associate Professor Pei SUN, Department of Industrial Economics. His research interests are corporate governance, industrial organization, industrial policy, strategic management.
KDCC Team Members
Executive Director： Baoping YU
Editorial Director： Bonnie WANG
Content Editors： Peggy PAN
Video Editor： Xinjie YAO
Case Researcher： Yangbo CHEN
New Media and Marketing Director： Elsa CHEN
Visual Art： Yun DAI
Administration： Xiaonan MA
Links to FBK:
Official website： http://www.bk.fudan.edu.cn
FBK on Sina Weibo： http://weibo.com/fudankdcc
FBK on Tencent Weibo http://t.qq.com/kdcc_fudan
FBK’s ID on Weixin: BKfudan
FBK’s APP download addresses:
Room 615, Li Dasan Building, No.670 Guoshun Road, Yangpu District, Shanghai.
Fudan Business Knowledge is an affiliate of the School of Management, Fudan University for disseminating business knowledge and exchanging management practices among academicians, professionals and entrepreneurs at home and abroad. By logging on our website BKonline, the virtual knowledge community, or installing our mobile application, you can acquire new knowledge, keep abreast of the latest research findings and current affairs in the business world, or interact with specialists and counterparts in your field. Knowledge Powers Future!
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FACE TO FACE｜FBK TALK｜LECTURE